After blowing the doors off bacon with their bacon-everything burger, Jack in the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they only added some jalapeo slices to a burger… Well, they did do that, but they also crammed in a lot of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is undoubtedly featured on Jack’s Munchie Meals, alongside stoner luminaries like the Stacked Grilled Cheese Burger. That means you can only order one between 9pm and 5am, but really, popper burgers were never intended to be consumed before sunset. Pro tip: they’re best eaten while paying attention to “Hook”.
Named for the best terrifying toy of your childhood, Jack in the jack in the Box menu has spent the better part of the 20th century conquering the West Coast. And even though you might be knowledgeable about their Super Bowl commercials and their late-night munchie campaigns, are you currently really high on their explosive, Star Trek-filled history? Until you spent some time playing their mascot Jack in secondary school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes on this site. A lot of fast-food founders can brag about having a Bentley, but only Jack within the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the initial Jack inside the Box in San Diego County in 1951. He’d continue to have a long, illustrious career packed with interesting footnotes — he got a City of Paris Medal of Honor! He was in naval intelligence during WWII! But by far the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there as a result of some donations he made to Democratic candidates, that is ironic, since the man had been a registered Republican.
2. Also, he married San Diego’s first female mayor. That’d be Maureen O’Connor, who is unfortunately noted for less sterling achievements nowadays.
3. And then he was super in to the sea Peterson was known for being a generally philanthropic guy, but one of his most notable beneficiaries was UC San Diego County. The guy was the school’s largest individual donor (they eventually gave him his own building on campus), and far of that cash went to a very specific area of interest: oceanography. Peterson gave several significant gifts for the school’s Scripps Institution of Oceanography, bankrolling plenty of Professor John D. Isaacs’ research. That guy was apparently looking into things like icebergs and ocean pollution, but we need to assume off-books he was taking Peterson on expeditions looking for Nessie.
4. The burgers originally cost $.18. Obviously, this is within the 1950s, when dimes, nickels, and pennies were not worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For many years, the organization mascot “Jack” existed mainly as kitschy drive-thru decoration. Once the marketing brass decided to revamp their image, they left old Jack behind by blowing him the hell up within an ad campaign — which featured an old lady having an insatiable bloodlust. Jack was phased out of the intercoms and other branding, and wouldn’t return up until the early ’90s, when he appeared in the “Jack’s Back” campaign seeking vengeance.
6. They have a secret-menu shake. The normal Jack in the jack in the Box near me offers an Oreo Cookie Soft Ice Cream Shake. But if you decide to go slightly off-books and request for mint Oreo, you’ll be rewarded using a refreshing green shake that thankfully bears no traces of kale.
7. The mascot may come as Pez dispensers and antenna toppers. Jack within the Box has really moved some merchandising units. Their mascot is available as Pez dispensers, bobbleheads, action figures, and antenna toppers — which can be apparently the key draw. The chain’s produced 32 million toppers currently, though sadly not every one of them are available in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-in the market to the Picard-loving Jack in the Box junkies who managed to collect all four Star Trek Generations collector’s cups.
9. Their stock is arriving Chipotle and McDonald’s. Yahoo Finance recently considered the stock for Jack in the Box, Chipotle, and McDonald’s and found that, while things were close with Chipotle, Jack was the more impressive one throughout the board. That’s in no small part as a result of another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company a significant boost on Wall Street, proving yet again that burritos are usually the safest investment.
10. This dude from Pulp Fiction stars inside their sexual harassment training videos. Even when you’re not really acquainted with Phil LaMarr’s voice work on Futurama or sketch focus on MADtv, you at the very least gotta know him as that pkankr dude Marvin from Pulp Fiction. Just before he was shot in the face by John Travolta (still luckier than Idina Menzel), he was the star of any sexual harassment training video for Jack within the Box… they still use to this day. It had been shot in 1991, but we still need to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.