Introducing SEO Ranking Factors – What will make me top? Or more precisely “What are the factors that determine my position in the natural listings for a specific key phrase and what is their relative importance?” Wow! These are the questions that everyone involved in SEO, from clients to agencies, wants and needs to know. So let’s work through some answers.
Unfortunately, the number of those who can definitively answer these questions by concisely explaining the hundreds of factors, and how they work with one another, is strictly limited to the engineers who work for the major search engines.
However, through combining the knowledge from the authors, the review team and disclosure from search engines like google and expert commentators, we have now compiled an extensive list of the most basic factors which determine position in the listings.
What determines ranking position in the natural listings?
The position or ranking inside the natural listings for the key phrase is determined by a search engine’s ranking algorithm.
For the search query put into the search engine, the algorithm uses rules or heuristics to identify the most relevant pages, based on the page’s text content along with its context (which can be indicated by links from other pages and sites).
Each internet search engine has a different set of algorithms developed by engineers who make an effort to produce the best relevance for its users.
However, the ranking of natural listings has changed as a science in the last a decade, according to an even longer history of document indexing and retrieval history. As with all sciences, you will find fundamental principles which apply. To deliver relevance search engine listings often use common search engine ranking factors.
Enough with the science: get using the ranking factors…
We shall quickly enough. But before we do here’s a word for the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
In the last several years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is approximately wearing a black hat, doing the search voodoo, etc. There is however no need for any smoke or mirrors. In case your agency refuses to reveal its methods to you then our advice will be to proceed. Immediately!
Despite the mystique perpetuated about SEO it truly isn’t terribly hard to grasp the concepts. The difficulty lies in managing your keywords and optimization on the long term. Not in understanding the ranking factors.
Who within my organization must know about this stuff?
It is vital for the technology team / agencies to understand these ranking factors. Additionally it is imperative that most content owners / authors / stakeholders understand how top quality content can improve search rankings. Authors must know which key phrases to utilize, or else you won’t possess a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In reality let’s coin a phrase: ‘house strategy’. You need to develop a ‘house strategy guide’ to your authors and editors.
And So I can ditch my SEO agency, right?
This will depend, will be the honest answer. You might have the capacity to, yet it is very likely that this guide will inform your quest strategy, with you making the calls. But you will still need somebody to handle it (either in-house or outsourced). Ultimately this informative guide to look marketing is about increasing ROI and maximising rankings, not about saving costs.
There remains a great requirement for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The greater your company / market / website, the greater that task will be. High volume search-terms and intense competition signifies that applying specific optimization techniques is required to rank well. Ethical SEO agencies can help you with this.
The holy grail of SEO would be to gain a high, stable and long-term presence in the top in the SERPs for phrases that have both high volume and which convert well.
Agencies can also help by putting the brakes all on your own enthusiasm, as over-optimization is a leading reason for online search engine penalties. Equally, after looking at this guide, you must be able to determine whether your overall agency is finished-egging the SEO cake, or feeding you unsound advice.
Remember that search engines also have ranking penalties for websites / pages. They employ filters in their algorithms that penalize websites for online search engine spamming (such as over-optimization of the hbfphu or non-natural links using their company sites ).
Now for that six key ranking factors…
1. Planning and strategy including setting performance targets.
2. Index inclusion and coverage.
3. On-page optimization.
4. Link-building (internal and external).
5. SEO process.
6. Conversion efficiency.
Of those six areas, those in the middle of online search engine ranking are success factors 2, 3 and 4. Why? Well, if your pages are certainly not included within the index then you definitely cannot be prepared to gain any online search engine referrals. Once included, results are dependent on the mixture of on-page optimization and link-building.
Whenever we talk about link-building we’re mainly considering alternative party links, but a solid internal linking structure needs to be adopted within your own website/s. You can find proven benefits.
The countless factors used by search engines like google to find out relevance can be simplified into the two most key elements which are important for good ranking positions.