Sizzler is a U . S .-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is recognized for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of a lot more than 270 locations through the U.S. Most of Sizzler’s U.S. locations are in the West.
Inside the late 1970s and early 1980s, Sizzler Dairy promoted steak and combination steak dinners with the optional salad bar. The restaurant wished to give customers the feel of the full-service restaurant at a price slightly greater than a fast food chain. To regulate costs, many restaurants had in-house meat cutters that could cut steaks and grind beef. In to the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions such as all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted as the “Buffet Court.” Patrons started to make use of the buffet as being a meal as opposed to an add-onto an entree. In response, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler declared Chapter 11 bankruptcy in 1996 (“to escape costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. Throughout the late 1990s, new management upgraded the standard of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A new restaurant concept was made, having a lighter and a lot more open dining-room. The modifications were with a new menu. In an attempt to return to its roots, steaks, seafood, as well as the salad bar were emphasized, whilst the all-you-can-eat buffet was eliminated in certain locations, nonetheless it still remains today in many others.
Within the 1990s, Sizzler ran upscale locations using the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it had been planning to take action against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over using the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that the US management group led by the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but relocated to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler even offers restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Holiday Hours International in the year 2011, all locations outside the usa are operated by Collins Foods.
The Australian Sizzlers were reasonably popular through the late twentieth century for the 2000s. Inside the 2013 financial year Collins Foods reported stalling revenue for his or her Sizzler operations within australia, blaming the downturn in the casual dining luoecw in the nation, and the decrease in visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the need for Sizzler by AU$37.5 million. Inside an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler to become a strategic growth prospect in Australia and thus we is definitely not investing further capital”. Collins Foods started to close numerous Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China